Gulf Shores Area Events

Sunny skies and comfortable temperatures most of the year mean that any time's a good time for a celebration in Gulf Shores. Two of the best-known festivals celebrate the local shrimping industry and the talent of area musicians.

More than 300 vendors offering arts, crafts, clothing, jewelry, and other retail goods make the National Shrimp Festival one of the nation's most exciting outdoor events. The four-day festival celebrates its 37th year this October.

The Frank Brown International Songwriters Festival, held each November at various spots in Gulf Shores, Orange Beach, and other nearby communities, offers 10 days of live musical entertainment. It's named for the late Frank Brown, a music fan who worked as night watchman at the legendary Flora-Bama Lounge for 28 years. The festival was founded as a venue for aspiring writers and musicians to showcase their work.

The city also celebrates the Fourth of July with a fireworks display, and ushers in the holiday season with a Christmas tree lighting and open house.

And there are plenty of other special events scheduled year-round - concerts, theater and dance performances, wine tastings, food festivals, arts and crafts shows - even a rodeo. Check out our calendar of events for an up-to-date list of what's going on while you're in town.

December 2025

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Santa Drop at the Flora-Bama

Head to the Flora-Bama on December 6th to see the iconic Santa Drop. Santa will skydive onto the sandy beaches and then head to the tent for pictures with the kids. After hanging with Saint Nick, enjoy kids crafts, games, live music, face painting and sweat treats. Toys for Tots will also be on site accepting unwrapped and unopened toy donations.

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Dec 06, 2025

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LuLu's Lighted Boat Christmas Parade

Take part in one of the oldest Christmas traditions in Coastal Alabama with Lulu’s Lighted Christmas Boat Parade! The parade starts at dusk at Lulu’s in Gulf Shores and ends at the Wharf, but boats will be visible all along the canal for all to enjoy the brightly decorated boats as they light up the night. 

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Dec 13, 2025

January 2026

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Big Beach Marathon

Run along a beautiful, award-winning route at the Big Beach Marathon that starts at the Hangout Restaurant and winds through the scenic Gulf State Park. Don’t miss out on this unique running experiences in one of Alabama’s most stunning locations with 5K, half and full marathon options!

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Jan 24 - Jan 25, 2026

February 2026

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Sea Turtle Half Marathon and Sweetheart 5K

Race for the sea turtles with this Half Marathon, 5K or 1-mile fun run. The route runs down West Beach and each registration comes with tickets for free food and beer.

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Feb 14 - Feb 24, 2026

March 2026

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BallyHoo Festival

This annual festival is a local favorite renowned for its exceptional art and cultural celebrations. Attendees can also participate in or enjoy the exciting fiddle & banjo competition as they explore numerous fine art booths.

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Mar 07 - Mar 08, 2026